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Freshora - Food Delivery App

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Date :
10 March, 2024
Category :
UI/UX Design Mobile App
Customer :
Freshora Foods
Locations :
London, UK

About Project

Freshora is a modern food delivery application that connects users with local restaurants and food vendors. The app provides a seamless ordering experience with real-time tracking, multiple payment options, and personalized recommendations.

Our team created an intuitive mobile application featuring restaurant discovery, menu browsing, order customization, live order tracking, and integrated payment processing. The app also includes a loyalty program and special offers to enhance user engagement.

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The Challenges

Managing real-time order tracking and coordinating between customers, restaurants, and delivery drivers required complex backend architecture. The app needed to handle peak ordering times without performance degradation.

Creating an intuitive interface that allows users to easily customize orders while maintaining fast checkout times was a UX challenge. We also needed to ensure the app worked smoothly across different device sizes and network conditions.

The Solutions

We implemented a scalable microservices architecture with real-time WebSocket connections for order tracking. Load balancing and caching strategies ensure the platform handles high traffic during peak hours efficiently.

We designed a streamlined checkout flow with saved preferences and one-click reordering. The app features adaptive UI that works beautifully on phones and tablets, with offline support for browsing menus and viewing order history.